Techniques in transit advertising

摘要

Embodiments of systems and methods are disclosed for providing messages based on an identified ridership pattern of a user of a transit system. Embodiments can include receiving information associated with a plurality of transactions of the user of the transit system, and identifying a ridership pattern of the user of the transit system. A predicted time and duration that the user of the transit system will be at a predicted location can be determined based, at least in part, on the identified ridership pattern. A message can be formulated using this information, and the message can be sent to the user or other message subscriber. Messages can include a variety of information, including advertisements, transit status updates, and more.