METHOD AND SYSTEM FOR IMPROVING TARGETING OF ADVERTISING
摘要
A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user.
申请公布号
EP2411953(A4)
申请公布日期
2014.08.06
申请号
EP20100772422
申请日期
2010.03.25
申请人
JONES, SCOTT;BURROUGHS, MICHAEL;DORAN, ANDREW;GAMACHE, MARK;LENZO, CHRISTOPHER
发明人
JONES, SCOTT;BURROUGHS, MICHAEL;DORAN, ANDREW;GAMACHE, MARK;LENZO, CHRISTOPHER