Inventory and revenue maximization method and system

摘要

A method is provided for enterprise management and bundling of inventory to maximize revenue on perishable products. An electronic data-mart collects factors for the probability and price sensitivity of a buyer. The data-mart also collects rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner. Once three or more variables exist, algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to local business units for an abnormality failsafe. Once processed by local business units, the scenarios are presented to the buyer. Negotiations typically cause the process to restart. The main systems that interact to build scenarios are: an enterprise data-mart, a scenario planner, a performance measurement system, a rate or yield management subsystem, a traffic and accounts receivable system, and a local inventory booking system.

主权项

1. An advertisement inventory management computer system, comprising:
a performance measurement system comprising a processor configured to measure performance of a medium selected from a group consisting of radio, television, and print, in which advertisement units are used; a revenue maximization system comprising a processor configured to determine prices for the advertisement units based on predetermined pricing considerations and sales information associated with sales of advertisement units, at least one measurement noise is filtered out of said sales information, wherein the pricing considerations include a particular buyer's historical unwillingness to pay a particular price for previous advertisement units; an information storage system configured to receive information from the performance measurement system and revenue maximization system to generate scenarios wherein combinations of advertisement units are grouped together to meet a buyer's criteria and to maximize revenue received by a seller of the advertisement units, wherein the buyer's criteria includes a number of people and frequency people will be exposed to the advertisement units; and a scenario planner to display a scenario generated by the information storage system to a prospective buyer of advertisement units.