Use of Behavioral Portraits in Web Site Analysis

摘要

A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.

主权项

1. A tangible, non-transitory, computer readable medium having recorded therein software program that contains suitable programming instructions which, when executed by a data processing apparatus, cause the data processing apparatus to perform, a method for analyzing a website, the method comprising:
recording clickstream data relating to the online behavior of a plurality of users through the website; building a behavioral portrait for each of the plurality of users based on the clickstream data; categorizing the behavioral portraits of the plurality of users into a plurality of portrait types; and analyzing the behavior of the plurality of users on the website as a function of portrait type;wherein the behavioral portrait for each of the plurality of users is built by applying psychological portrait scoring to the clickstream data.