| 摘要 |
A bi-directional marketing method of the present invention to which a method whereby a customer who has watched an online advertisement requests for an inquiry to a corresponding advertiser and using data generated between the customer and advertiser for marketing, comprises: a step of providing a bi-directional communication environment which makes the customer transfer a message written through a member terminal to the advertiser through a server, and makes the advertiser transfer a message written through a member terminal to the customer through the server; an inquiry and response step of providing and receiving the message written by the customer and the message written by the advertiser in the provided bi-directional communication environment; a step of the customer evaluating the message written by the advertiser among the provided and received messages when the inquiry and response is finished; and a step of determining the priority and exposure in the server based on the evaluation, and exposing the message written by the advertiser on a webpage. The present invention is to increase customer satisfaction by receiving information necessary for the customer from the advertiser by not exposing a single directional information exposure which is a problem for a single directional advertisement. Also, the present invention is to increase the effects of marketing by causing interests to other customers based on real conversations between customers and advertiser. Moreover, the present invention is to increase the reliability of customers with real-time/non-real-time responses of the advertiser using various multimedia devices by not producing advertisement from outsourced producers, and reproduce a second advertisement by evaluating the real-time/non-real-time responses. |
