Release advertisement system

摘要

A new release advertisement system generates advertisement sets for new release items that have a release date. To generate the advertisement sets, the system identifies items with release dates within a “new release advertising window.” The new release advertisement system then identifies item and keyword pairs from the text within the attributes of the items. After identifying item and keyword pairs for each of the new release items, the system removes pairs that do not satisfy a filtering criterion. The system then generates advertisements from the text of the attributes of the items remaining after the removing based on the filtering criterion. The system then creates advertisement sets for the remaining pairs that include the advertisement generated for the item of the pair and the keyword of the pair.

主权项

1. A computer-implemented method for establishing a new release advertising window, the method comprising:
analyzing, by at least one computing device, purchase commitment transactions of items over time periods before release dates of the items at least in part by generating one or more histograms that measure at least one of (a) a number of clickthroughs associated with said items or (b) a number of conversions associated with said items; for each of a plurality of delta time intervals before a release date of an item, analyzing, by the at least one computing device, the one or more histograms at the delta time interval to assess a profitability associated with the delta time interval; and selecting, by the at least one computing device, at least one of the plurality of delta time intervals and setting a new release advertising window to start at the selected delta time interval before the release date based at least in part on the profitability indicating that it will be profitable to start advertising new release items at the delta time interval before the release date.