USING SOCIAL SIGNALS TO RANK SEARCH RESULTS

摘要

Systems, methods, and computer-readable storage media are provided for using social signals to rank local search results. Local entity website addresses are matched with social network addresses and social network profiles are matched with local entity index records. Once it is known that a particular address or local entity index record aligns with a particular social network address or profile, interest signals associated with the social network are utilized to rank the particular address or local entity index record among other search results. In this way, the social network popularity of an entity may be taken into account in determining whether to provide information about the entity as a search result. Additionally, ranking may be improved for entities having incomplete or erroneous information available in association with a social network and for entities having a strong social network presence but a limited web presence.

主权项

1. One or more computer-readable storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for matching local entity website addresses with social network website addresses, the method comprising:
receiving a plurality of local entity website addresses, each local entity website address being associated with a local entity; for each of the plurality of local entity website addresses:
extracting a first web address domain;determining whether the first web address domain is a special domain;upon determining that a first web address domain is special,
extracting a first identifier from the local entity website address associated with the first web address domain, andassigning a first confidence code to the local entity website address associated with the first web address domain, the first confidence code comprising the first web address domain and the first identifier; andupon determining that the first web address domain is not special, assigning a second confidence code to the local entity website address associated with the first web address domain, the second confidence code comprising the first web address domain.