发明名称 SYSTEM AND METHOD FOR INTEGRAL ASSESSMENT OF THE EFFECTIVENESS OF PROMOTIONAL COMMUNICATIONS
摘要 The invention includes, on a single platform, means for measuring the possible reactions of a consumer to an advertisement on any means of communication, with real-time analysis of consumers' responses, comprising and incorporating advertising entities (1), one or more conveyance entities (2), which have servers connected to the advertisement database (5), providing means for calculating the return on advertising investment and also means for increasing the effectiveness of advertising campaigns, which may be used not only by advertisers, providing enhanced results per unit of investment, but also in the case of vehicles, providing an increase in advertising income.
申请公布号 WO2014094097(A1) 申请公布日期 2014.06.26
申请号 WO2013BR00582 申请日期 2013.12.19
申请人 INTELIMIDIA SOLUÇÕES EM INTELIGÊNCIA MERCADOLÓGICA LTDA. 发明人 SANCHES, RODRIGO PARANÁ
分类号 G06Q30/02;G06F19/00;G06Q10/00;G06Q30/00 主分类号 G06Q30/02
代理机构 代理人
主权项
地址