| 摘要 |
A television advertisement system whereby a viewer retrieves product placement contact information for a product, that has been promoted on the viewer's television by using a wireless remote control device. The invention provides the means for a viewer to easily obtain in-hand product contact and detailed information which can then be used at-will. Teletext data, which contains product information, is associated with a product's video signal and is automatically decoded and stored in the television's or TV set-top box's memory. The viewer retrieves on demand the product's teletext data stored in memory by using a remote control device. The product data is transferred to and stored in a remote control device's memory. The data is displayed on the remote's screen. The data stored in the remote control can be used to contact an advertiser for further information, or to purchase a product or service. This is achieved by wirelessly transferring pertinent contact information from the remote control to various communication devices, such as a computer, a telephone, a television set-top box, an electronic game console, etc. |
| 主权项 |
1. An active television apparatus to extract on-demand television product placement advertisement contact information by a television viewer comprising:
(a) a television receiver in said active television apparatus for receiving a television picture signal having a television product placement advertisement embedded therein, wherein said television product placement advertisement contact information embedded in a page of teletext data in said television picture signal, wherein said television picture signal displayed on said active television apparatus, (b) a data acquisition circuit for acquiring said page of teletext data in said television picture signal, wherein said page of teletext data in said television picture signal comprising a teletext product placement advertisement contact data block and other teletext data block, said teletext product placement advertisement contact data block comprising a plurality of data, said plurality of data including said television product placement advertisement contact information to contact by said television viewer a representative of said television product placement advertisement embedded in said television picture signal, wherein said teletext product placement advertisement contact data block embedded in said television picture signal occurring at a product placement advertisement teletext block insertion time, said product placement advertisement teletext block insertion time occurring in non real-time to said television picture signal transmission to said active television apparatus, wherein said teletext product placement advertisement contact data block available for acquisition by said data acquisition circuit during display of said television picture signal on said active television apparatus, (c) a first memory in said active television apparatus for storing simultaneously a plurality of said teletext product placement advertisement contact data block, (d) a second memory in said active television apparatus for storing simultaneously a plurality of said other teletext data block, (e) a first display in said active television apparatus for generating images representative of selected portions by said television viewer of said teletext product placement advertisement contact data block, (f) a first block selection means for selecting by said television viewer said teletext product placement advertisement contact data block for display by said television viewer on said first display in said active television apparatus, (g) a first wireless transceiver circuit in said active television apparatus for (1) transmitting said teletext product placement advertisement contact data block to a remote control device upon receiving a request signal from said remote control device for said first block selection of said television product placement advertisement, and for (2) receiving a set of teletext product placement advertisement contact data block navigation instructions into said active television apparatus, said teletext product placement advertisement contact data block navigation instructions to navigate by said television viewer a plurality of said teletext product placement advertisement contact data block stored simultaneously in said first memory in said active television apparatus, (h) a second block selection means for selecting by said television viewer said teletext product placement advertisement contact data block for display by said television viewer on a second display on said remote control device, (i) a third block selection means for selecting by said television viewer said teletext product placement advertisement contact data block for transmission to said remote control device from said first memory, and (j) a microcontroller in said active television apparatus coupled to said first memory, said second memory, said first display, said first block selection means, said second block selection means, said third block selection means, and said first wireless transmitter circuit, and wherein said microcontroller in said active television apparatus being (1) configured to cause delivery of a set of television control signals to said first wireless transmitter circuit upon receiving a set of signals from said remote control device via said first wireless transmitter circuit and (2) to select said teletext product placement advertisement contact data block, stored in said first memory in said active television apparatus, to be displayed by said television viewer on said first display in said active television apparatus in response to a request signal received from said remote control device. |
