E-COMMERCE SYSTEM USING CONTENT PLATFORM INDEPENDENT PRODUCT BROADCASTING

摘要

The following description relates to an e-commerce system using content platform independent product broadcasting which combines a channel map for pay TV broadcasts provided over a broadcasting network with a channel map for product broadcasts provided over the Internet to thereby generate an integrated channel map. Using the integrated channel map, a user is able to easily connect to or change a product broadcast provided over the Internet with simple manipulation so as to perform an e-commerce transaction using content platform independent product broadcasting.

主权项

1. An e-commerce system using content platform independent product broadcast, the e-commerce system comprising:
a channel map manager configured to executes an integrated channel map management application to generate an integrated channel map that is a combination of a pay TV channel map of pay TV broadcasts provided over a broadcasting network and a product broadcasting channel map of product broadcasts provided over the Internet and to manage the integrated channel map; a channel map storage configured to store the integrated channel map; a channel manager configured to, in response to channel manipulation of a user, select a channel with reference to the integrated channel map stored in the channel map storage; and a broadcasting processor configured to, in response to the channel manager selecting a pay TV channel, play pay TV signals transmitted from the selected pay TV channel and, in response to the channel manager selecting a product broadcasting channel, play product broadcast signals transmitted from the selected product broadcasting channel.