SMART-TV WITH USER SPECIFIC AND LOGOTIONAL ADVERTISEMENT FUNCTION

摘要

The present invention relates to a smart TV which has a customizable emotional advertisement function. The present invention includes: a broadcast content processing module which receives broadcast content and advertisement tag content, which are packetized, from a broadcast content server through a broadcast communication network and separates the advertisement tag content from the broadcast content in order to display the broadcast content in the streaming way of a broadcast transmission frame unit; and a customizable module which extracts tag data matched with user detail information from multiple types of tag data which form the advertisement tag content and perform an implicit advertisement and an explicit advertisement when performing the streaming way of the frame unit for the broadcast content only about an advertisement object which is indicated by the extracted tag data. Thereby the present invention not only provides an advertisement which is accurately targeted at a user in a customized way but also arouses an interest of the user by breaking from an existing monotonous advertisement form.