发明名称 |
MATCHING OF ADVERTISING SOURCES AND KEYWORD SETS IN ONLINE COMMERCE PLATFORMS |
摘要 |
Online advertising includes: selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents matches of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by finding a solution for the programming model; wherein the programming model includes an objective function subject to the set of predefined constraints, and finding a solution for the programming model includes searching to find a solution to the objective function. |
申请公布号 |
US2014172566(A1) |
申请公布日期 |
2014.06.19 |
申请号 |
US201414149635 |
申请日期 |
2014.01.07 |
申请人 |
Alibaba Group Holding Limited |
发明人 |
Zhang Tao;Guo Jiaqing;Guo Ning |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
1. An online advertisement method, comprising:
selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents matches of the selected plurality of advertising sources and the plurality of keyword sets; and determining, using one or more computer processors, a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by finding a solution for the programming model; wherein the programming model includes an objective function subject to the set of predefined constraints, and finding a solution for the programming model includes searching to find a solution to the objective function.
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地址 |
George Town KY |