ANALYSIS AND PREDICTION OF COUPON EFFECTIVENESS

摘要

Coupons may be analyzed in order to determine the relationship between a coupon's content and the coupon's performance. In one example, a service delivers coupons to users, and receives feedback on the coupons' performance. For example, the service may receive information on how often users print a given coupon, or how often a coupon results in a conversion. The service may build a model of how a coupon's features, and external events such as the weather, correlate with a coupon's performance. The service may offer a portal that businesses use to design and disseminate coupons. The portal may suggest particular types of coupons, or particular coupon dissemination strategies, based on the models that have been built from analysis of prior coupons.

主权项

1. A computer-readable medium that stores executable instructions for distributing coupons, the executable instructions, when executed by a computer, causing the computer to perform acts comprising:
analyzing first content of coupons and feedback on performance of said coupons to determine a first relationship between effectiveness of said coupons and said first content; proposing, to an entity, second content for a coupon, said second content being based on what content, as determined from said first relationship, is likely to lead to an effective coupon campaign; receiving, from said entity, a design of said coupon and distribution instructions for said coupon; and distributing said coupon through electronic media channels based on said instructions.