| 摘要 |
According to the present invention, an advertisement according to a search word from a user terminal (10) is displayed on a query window (1) through an information communication network (20) in association with a key word search server (30). The present invention relates to an advertising method and an advertising system (30). The advertising method is as follows: a user connects to a website providing a search function (S100); a query window (1) is selected from the website and an advertisement information (1) request is transmitted to a key word search server (30) (S110); a search word analyzer (90) checks a search word input according to the advertisement information request and sends an advertisement list to an advertisement providing unit (50) (S130); an advertisement information (60) request is transmitted to an advertisement database (60) by using the advertisement list sent to the advertisement providing unit (50) (S140); advertisement information is read from the advertisement database (60) according to the advertisement information request, and the advertisement information is sent to the advertisement providing unit (50) (S150); the advertisement information (1) sent to the advertisement providing unit (50) passes through the a search site providing unit (40) and the advertisement is displayed on a screen of the user terminal (10) (S160). |
