| 发明名称 |
Bid optimization in search engine marketing |
| 摘要 |
Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords. |
| 申请公布号 |
US8712832(B2) |
申请公布日期 |
2014.04.29 |
| 申请号 |
US20060609782 |
申请日期 |
2006.12.12 |
| 申请人 |
BERKHIN PAVEL;FAYYAD USAMA M.;GAFFNEY SCOTT;OJJEH BASSEL;PAREKH RAJESH GIRISH;TOMKINS ANDREW;YAHOO! INC. |
发明人 |
BERKHIN PAVEL;FAYYAD USAMA M.;GAFFNEY SCOTT;OJJEH BASSEL;PAREKH RAJESH GIRISH;TOMKINS ANDREW |
| 分类号 |
G06Q30/00;G06Q30/02 |
主分类号 |
G06Q30/00 |
| 代理机构 |
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代理人 |
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| 主权项 |
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