| 摘要 |
The invention provides the ability to evaluate transaction activity of customers following the redemption of a promotion, such as the redemption of a prepaid instrument, coupon, or the like. For example, the subsequent activity could be where customers shopped after redeeming a coupon. Examples of such reports that could be generated include the percentage of redeemers who returned to the same merchant or who went elsewhere. In some cases, customers could do both, or neither and the reports could indicate such activity. Further reports could show the amount spent for each return visit (both for those who return and go elsewhere), as well as the percentage who shop only with the merchant, and nowhere else. |
