MANAGING SOCIAL NETWORK RELATIONSHIPS BETWEEN A COMMERCIAL ENTITY AND ONE OR MORE USERS

摘要

Systems and methods for managing relationships between a commercial entity and one or more of a plurality of users is described. One of the methods includes receiving data regarding a first opinion of one of the users. The first opinion is concerned with a first product/service. The user has a user identity (ID), the commercial entity has a commercial entity ID, the first product has a first product ID, and the first service has a first service ID. The method further includes mapping the first opinion data with the user ID and the commercial entity ID and the first product ID or the first service ID. The method includes creating data regarding a first sentiment group within a social network account of the commercial entity based on the mapped first opinion data. The method includes assigning the user ID to the first sentiment group data.