MOBILE DEVICE MEDIATED HANDLING OF REWARD POINTS REDEEMABLE TOWARDS SPONSORED ITEMS, OFFERINGS AND TO ENCOURAGE LOCAL TRANSPORTATION

摘要

A method and system for generating, collecting and redeeming reward points. The reward points are redeemable for predefined loyalty incentives such as gift cards, event tickets, taxi vouchers, and optionally for local transportation services. Generation comprises providing a reward code in conjunction with a receipt or bill associated with a qualifying transaction. Reward points are collected by entering the reward code into a mobile device application. A remote server tracks the collection of reward points. Reward points are shareable between users via the mobile device application. Reward points are redeemable via the application.