<p>An image acquisition process, for example an image acquisition process for operating an image acquisition apparatus to acquire an image of a target object having an alignment reference device. The image acquisition apparatus comprises a processor and an image capturing device. The process comprises devising a visual alignment guide which is for cooperative alignment with an alignment reference device on said target object, devising feedback guidance comprising a set of feedback guidance instructions to guide a user to aim the image acquisition apparatus at the target object so that the visual alignment guide and the alignment reference device will move towards said cooperative alignment upon following said set of feedback guidance instructions, and informing a user that the image of the target object is ready to be captured when the visual alignment guide and the alignment reference device are at said cooperative alignment.</p>
