SYSTEM AND METHOD FOR CAPTURING NETWORK USAGE DATA

摘要

A system and method for anonymously capturing network usage data from a mobile device. A first host device includes a first processor coupled to a first memory and a first datastore. A second host device includes a second processor coupled to a second memory and second and third datastores. The first host device receives personal identifying information and demographic information of a user and stores them in association with a unique identifier. The second datastore stores the demographic information of the user received from the first datastore and a mobile device identifier of the mobile device in association with the unique identifier. The device identifier is double hashed to create an obfuscated double hash identifier (ODHID). The third datastore receives mobile device and device identifier data and stores the data and the demographic information in a folder associated with the ODHID.