| 摘要 |
Advertisement ("ad") campaign forecasting may predict results for the campaign and the ads included in the campaign. The results may include a forecast for impressions, clicks, conversions, and/or interactions with the ads. The forecasting may be utilized for display advertising with non-guaranteed delivery ("NGD") systems in which a bidding platform allows advertisers to bid for ad impressions, clicks, and/or conversions. Forecasting results may be used by advertisers to manage and optimize campaigns. |
