| 摘要 |
<p>A system (10) is operable to present a creative including main video content (200) and one or more panels including one or more interactive elements (210A-H). The system (10) includes a server arrangement (30, 60) coupled via a communication network (50) for communicating the creative to at least one user display device (150). The at least one user device (150) includes computing hardware for executing a software product which enables the at least one user device (150) to interact with a user (20) of the at least one user display device (150) and to communicate with the server arrangement (30, 60) via the communication network (50). The software product is operable when executed to present a substantially central panel (200) on a display (180) of the display device (150) in which main video content supplied from the server arrangement (30, 60) is presented, and one or more adjacent panels (210) adjacently to the substantially central panel (200) for providing the one or more interactive elements (210A-210H). According to one or more timing cues associated with presentation of the main video content of the creative, the software product is operable to render the one or more adjacent panels (210) active with associated content corresponding to the one or more timing cues.</p> |
