Method and Apparatus for the Handling and Aggregation of Multimedia Contents, for the Creation and Distribution of Multimedia Aggregates and the Distribution of the Associated Advertising Revenue

摘要

An apparatus for the handling, creation and distribution of multimedia aggregates, includes: modules to store and organize data and user profiles for registered users, to store multimedia content and content profiles in a content database, interfaces for: use of multimedia contents, and for performing searches on the content database, to generate dynamic custom pages and/or static custom pages including the multimedia content, and advertising contents, allowing the publication or display of the dynamic custom pages or static custom pages created; and for content creation, and to let the multimedia content to be inserted in the content database; and for advertising entry and purchasing, and for entering the advertising content in the content database and insert advertising content in the dynamic custom pages and/or static custom pages on the basis of the result of an auction mechanism.