| 摘要 |
<p>A payment device 103,105, such as a PIN entry device at a point of sale (POS), is used in a system 100 for collecting consumer ratings. The device comprises a keypad and a display, the device arranged to display one or more questions on the display, the questions relating to an aspect of the service provided by a business associated with the device, and to record a user response entered via the keypad. The user response is a numerically graded input, indicative of a rating associated with said one or more questions. The system for collecting consumer ratings further comprises an associated ratings server 101, having a ratings database 102, a business analytics website 108 arranged to communicate with the ratings server, and to provide businesses with access to a first set of information relating to said user responses and a reviewing website. The advantage of this system is that it enables better support of customer ratings and business analytics by providing a numerical response rather than a yes/no answer.</p> |
