PRESENTING APPLICATION CHALLENGES OUTSIDE AN APPLICATION EXECUTION CONTEXT

摘要

Embodiments present engagement opportunities outside an execution context of applications encouraging the engagement. A computing device accesses challenge offers each identifying a challenge for completion by a user within the execution context of an application. Without causing the application to be executed, the challenge offers are presented to the user. After receiving a request from the user to participate in one of the challenges, the computing device directs execution of the corresponding application to present the challenge. In some embodiments, challenge participation statistics from a plurality of users are aggregated and provided to potential challenge sponsors.