发明名称 SPONSORED SEARCH COVERAGE EXPANSION
摘要 An embodiment is provided wherein a search query is received from a user. It may then be determined if the search query would ordinarily result in a results page having no sponsored search advertising. If the search would ordinarily result in a results page having no sponsored search advertising, then advertising that would ordinarily be displayed in response to each of two or more search terms making up the search query individually may be aggregated. Then one or more advertisements may be selected from the aggregated advertising. Then the selected advertisements may be displayed on a results page responsive to the search query.
申请公布号 US2013198000(A1) 申请公布日期 2013.08.01
申请号 US201313750895 申请日期 2013.01.25
申请人 YAHOO! INC.;YAHOO! INC. 发明人 PATEL KAVEL
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项
地址