| 摘要 |
There is provided a computer implemented system and method for building a profile of a user associated with a particular IP address. The system and method include establishing a proxy server for a plurality of discrete client IP addresses and providing a connection there from to a wide area network through the proxy server. A list of resources provided to each of the discrete client IP addresses is logged on the proxy server, and a profile is determined for each of the discrete client IP addresses based on a predetermined formula. Advertisements and content are served to each of the discrete client IP addresses corresponding to the user's profile.
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