| 摘要 |
PURPOSE: An ADVERTISEMENT providing method using a mobile messenger and a system thereof are provided to supply a proper advertisement to a user by selecting the advertisement according to user intent. CONSTITUTION: A system includes a transmitting terminal(10), a receiving terminal(60), a messenger(30), an advertisement server(40), and mobile communication networks(20,50) connecting the terminals with the server. An advertisement providing method includes a step receiving data including a text message from a messenger server(S130), a step(S140) sequentially extracting a special vocabulary causing important words or behavior, a step(S180) selecting an advertisement related to the important words, and s step(S210) transmitting data including the selected advertisement to the messenger server. [Reference numerals] (10) Transmitting terminal; (30) Messenger server; (40) Advertisement server; (60) Receiving terminal; (AA) Important word exists?; (BB) Yes; (S110,S130) Transmit data; (S120) Store data; (S140) Analyze the morpheme of a short message; (S150) No; (S160) Transmit the short message; (S170,S220) Display the received short message; (S180) Select advertisement according to the existence of special vocabularies; (S190) Transmit advertisement data; (S200) Link advertisement to the important keyword of the short message; (S210) Transmit the short message in which advertisement is linked |
