SYSTEM AND METHOD FOR DELIVERY AND USE OF ADVERTISING CONTENT

摘要

Pre-delivery or "pre-positioning" of advertising content to client computing devices for later playback thereon when users of the client computing devices are consuming non-advertising content. The pre-delivery may be accomplished using transport technology that avoids further burdening the network, such as delivering in real-time using available surplus network capacity. Users may have a limited number of times to watch non-advertising content on a client computing device before a pre-positioned advertisement is played on their client computing device. The advertising content may be viewed instantly without delay since it has been pre-positioned to the client computing devices. Advertising viewing statistics and reports are also generated and distributed.