摘要 |
Methods, systems, and techniques for presenting sponsor supplied content associated with commercial opportunities in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to determine and present sponsor supplied content associated with an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with possibly a set of (e.g., one or more) factors to determine which sponsor supplied content associated with an opportunity for commercialization to present. Once the sponsor supplied content associated with an opportunity for commercialization is determined, it is then presented to the user in conjunction with the indicated topic, object, and/or action. |