| 摘要 |
<P>PROBLEM TO BE SOLVED: To classify a user by duration pattern indicating a state of duration of influence. <P>SOLUTION: A user classification apparatus 100 comprises: an information acquisition section 110 that acquires, from social media, a plurality of pieces of write information including retransmission relation information specifying retransmission relation between users, and a date and time of transmission; a propagation analysis section 120 that analyzes a propagation path on the basis of the retransmission relation information included in each of the acquired pieces of write information, and creates propagation path information; an information duration time calculation section 130 that calculates a duration time of each piece of write information on the basis of the analyzed propagation path information and the date and time of transmission of each piece of write information constituting the propagation path; an influence duration time calculation section 140 that calculates, for each user, the duration time of influence exerted by the user on the social media on the basis of the calculated duration time of the write information; and a user classification section 150 that classifies a user for each preset duration pattern on the basis of the calculated duration time of the influence. <P>COPYRIGHT: (C)2013,JPO&INPIT |
