发明名称 |
METHOD AND APPARATUS FOR PROVIDING STREAMING MEDIA PROGRAMS AND TARGETED ADVERTISEMENTS COMPATIBLY WITH HTTP LIVE STREAMING |
摘要 |
<p>A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allowing different advertisements to be selected for presentation to users according to user demographics and other factors.</p> |
申请公布号 |
EP2586197(A1) |
申请公布日期 |
2013.05.01 |
申请号 |
EP20110807255 |
申请日期 |
2011.06.24 |
申请人 |
HULU LLC |
发明人 |
HOLT, WILLIAM Z.;WU, XINAN;LI, EDEN S.;COUDURIER, BAPTISTE;GUTARIN, ALEXANDER V. |
分类号 |
H04N7/10;G06Q30/00;H04N21/2343;H04N21/258;H04N21/262;H04N21/81;H04N21/845 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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