| 摘要 |
This invention relates to a computer implemented billboard billing method and system for determining a premium for data displayed by the billboard at a particular location. The invention involved receiving a probable demographic profile associated with a non-human object travelling proximate to a billboard; and determining a premium for displaying data via the billboard by processing the received probable demographic profile with a cost schedule, wherein the cost schedule comprises at least demographic data associated with one or both of at least one human usually associated with the data being displayed. |
