发明名称 |
SELECTION OF ADVERTISEMENTS VIA VIEWER FEEDBACK |
摘要 |
<p>Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.</p> |
申请公布号 |
WO2012174399(A3) |
申请公布日期 |
2013.04.18 |
申请号 |
WO2012US42701 |
申请日期 |
2012.06.15 |
申请人 |
MICROSOFT CORPORATION |
发明人 |
BURGER, DOUG;HOLMDAHL, TODD, ERIC;MATTHEWS, JOSEPH, H. III;BALDWIN, JAMES, A.;SCHILLER, JAY |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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