发明名称 SYSTEM AND METHOD FOR MANAGING A MESSAGING CAMPAIGN WITHIN AN ENTERPRISE
摘要 A method and system for managing a messaging campaign within an enterprise are disclosed. Such a method includes generating with a server a user interface, the interface being configured to allow a user to select a recipient list based upon one or more contextual attributes stored in a database, wherein the contextual attributes are based upon the interaction of one or more recipients with external systems. The method also includes selecting a recipient list using the user interface based upon a set of contextual attributes, generating electronic messages within a message campaign, and sending the electronic messages to recipients on the recipient list.
申请公布号 EP2577490(A1) 申请公布日期 2013.04.10
申请号 EP20110790552 申请日期 2011.06.06
申请人 EXACTTARGET, INC. 发明人 CIANCIO-BUNCH, JAMES, MICHAEL
分类号 G06F15/16 主分类号 G06F15/16
代理机构 代理人
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