| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a search advertisement method and system utilizing a search term with a rapidly rising input frequency. <P>SOLUTION: The method includes: determining whether a search term exists which has newly reached a prescribed rank of real-time rising search terms; extracting advertiser information related to the search term; receiving bidding information from an advertiser contained in the extracted advertiser information, to proceed with bidding for search advertisement for the search term; and selecting a successful bidder on the basis of a bidding price contained in the received bidding information. <P>COPYRIGHT: (C)2013,JPO&INPIT |
