发明名称 |
SHARED ELECTRONIC INCENTIVES AND COUPONS LEVERAGING SOCIAL CONNECTIONS AND SHEPHERDING |
摘要 |
Systems and methods for distributing shared electronic coupons are provided. According to one aspect, the electronic coupon may include a coupon benefit display region displaying a textual and/or graphical representation of a coupon benefit. The electronic coupon may further include a candidate display region displaying a list of one or more friends of the user who are determined to be redeemer candidates from among friends in a social network profile or address book of the user. Each redeemer candidate friend in the list has an associated selector, and selection by the user of a selector corresponding to a friend causes the client device to send a message to a coupon server to instruct the coupon server to send the electronic coupon to a client device of the selected friend. Predictive models generated through machine learning may aid in selecting the user to which coupons are distributed and the redeemer candidates.
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申请公布号 |
US2013006738(A1) |
申请公布日期 |
2013.01.03 |
申请号 |
US201113174255 |
申请日期 |
2011.06.30 |
申请人 |
MICROSOFT CORPORATION;HORVITZ ERIC;BARGA ROGER;CHENG LILI;BURGER DOUG;GUPTA VINAY;HUANG XUEDONG;APTER ZACHARY |
发明人 |
HORVITZ ERIC;BARGA ROGER;CHENG LILI;BURGER DOUG;GUPTA VINAY;HUANG XUEDONG;APTER ZACHARY |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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