| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement management server device, advertisement display device, advertisement management system, advertisement management method and program capable of grasping transition of advertisement display even when advertisement data exists inside a terminal device or outside the terminal device. <P>SOLUTION: An advertisement management server 20 adds a jump scheme and a click-through URL to a jump destination URL on the basis of the jump destination URL shown by the "jump destination URL" 426 of first advertisement data 42, and determines a transition destination type. When an advertisement is clicked, a terminal device 10 starts an application corresponding to the jump scheme and generates a log of an advertisement operation to store it in a terminal device storage part 12. When advertisement acquisition time comes, the terminal device transmits the log stored in the terminal device storage part 12 to the advertisement management server 20. The advertisement management server 20 analyses only logs whose transition destination type is a terminal transition type among logs received from the terminal device 10, and transmits the analysis result to an advertisement server 30. <P>COPYRIGHT: (C)2013,JPO&INPIT |
