| 摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for television advertising. In one aspect, a method includes generating a first video signal from a broadcast feed and providing the first video signal for display on a television device. Selecting advertisement data for an advertisement in response to a signal in the broadcast feed indicating the broadcast contains a replaceable portion. Generating a first video signal from the selected advertisement data. In response to generating the first video signal from the ending segment of the advertisement data, generating a second video signal from the broadcast feed while continuing to generate the first video signal from the ending segment of the advertisement data. Providing the second video signal for display on the television device after generating the first video signal from the advertisement data is complete. |
