| 摘要 |
On-demand watermarking of digital content, particularly in the context of retail transactions, is described. Rather than replicating the digital content in bulk or mass at once, the digital content is replicated on-demand, at the time that a customer orders or otherwise transacts for the content. After the order is placed, the digital content is watermarked. The watermark can be defined based on personal information related to the customer, thereby personalizing or customizing the watermark and the digital content.
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