发明名称 |
Method and system for behavioral classification |
摘要 |
A plurality of pages viewed by a communications network user (e.g., an Internet user) are classified as pertaining to one of a plurality of topics. A count of each of the pages viewed by the communications network user for each of the topics is tracked, as is a recency with which each of the pages viewed by the communications network user was viewed for each of the topics. The communications network user is characterized as belonging to one or more behavioral segments based on the count and the recency. Advertisements are served to the communications network user based on at least advertising targeting parameters and the characterization. |
申请公布号 |
US8326688(B2) |
申请公布日期 |
2012.12.04 |
申请号 |
US20100694536 |
申请日期 |
2010.01.27 |
申请人 |
HARRISON PAUL;OLIPHANT JAMES;FULTON HAL;ROEHRL ARMIN;GRACE BRENDEN;COLLECTIVE, INC. |
发明人 |
HARRISON PAUL;OLIPHANT JAMES;FULTON HAL;ROEHRL ARMIN;GRACE BRENDEN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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