| 摘要 |
PURPOSE: A customized advertising method using personal pattern information and a system thereof are provided to reduce DB construction and maintenance costs based on destination arrival information which is obtained by using an arrival alarm function of a traffic related application. CONSTITUTION: A destination arrival information receiving unit(210) receives destination arrival information which is obtained by using an arrival alarm function of a traffic related application of a terminal(100). A personal pattern information generating unit(220) generates personal pattern information with a user identifier, pattern timing information, a pattern location identifier, and a pattern obtaining frequency as the destination arrival information. A customized advertisement generating unit(230) generates a customized advertisement using the personal pattern information and the user identifier. [Reference numerals] (110) Destination arrival information transmitting unit; (120) User identifying transmitting unit; (130) Customized advertisement display unit; (140) User advertisement watching performance transmitting unit; (210) Destination arrival information receiving unit; (220) Personal pattern information generating unit; (230) Customized advertisement generating unit; (240) Customized advertisement transmitting unit; (250) User advertisement watching performance receiving unit; (291) Destination arrival information data base; (292) Personal pattern information data base; (293) Location information data base; (294) Customer information data base; (295) Advertisement goods information data base; (296) Advertisement watching performance information data base |
