SHOPPER TRACKING SYSTEM AND METHOD

摘要

An interactive system and method for collecting shopper data as behaviors and attitudes occur along the path to purchase, without delays, as well as analyzing and presenting the data for the purpose of producing marketing insights and improving marketing strategies. Software having a visual or non-visual user interface is provided to a panel of shoppers for use on either a mobile device, personal computer, or both. The user interface facilitates real-time data collection from the panel of shoppers by asking questions and prompting responses to track virtually every aspect of the consumer experience, permitting truly comprehensive analysis of shoppers' behavior. In another aspect, the system and method also provide for the analysis and presentation of the collected data.