| 摘要 |
PURPOSE: An action confirmation method of a user in an advertiser webpage using a CPC(Cost Per Click) advertisement tracking application and apparatus thereof are provided to improve purchase conversion rates of the CPC advertisement by providing rewards to the user according to the action of the user through the CPC advertisement. CONSTITUTION: It is determined whether CPC advertisement includes a reward function(410). Encoded advertisement information including the detailed information of the CPC advertisement is stored in a user terminal based on an advertisement link URL(Uniform Resource Locator) corresponding to the click of a user when the CPC advertisement includes the reward function(420). It is determined whether a specific action of the user is performed in an advertiser webpage(430). Reward information is transmitted to a reward server(440). |
