PROVIDING ADVERTISING CONTENT TO A USER

摘要

Advertising content is provided to a user. A set top box that is located in a first environment receives a first signal from a user device located in the first environment, wherein the first signal is encoded with commerce-related information. The set top box conveys the commerce-related information via a digital communication network to a server system located in a second environment. The server system utilizes the commerce-related information to select advertising information pertaining to the commerce-related information, and then communicates the advertising information to a device from which the user of the user device located in the first environment can access the advertising information.