A COMPUTER-IMPLEMENTED METHOD FOR FACILITATING CONTEXTUALLY SPECIFIC OPPORTUNITY-BASED ADVERTISING

摘要

PURPOSE: A computer execution method is provided to predict advertising chances and to increase ROI(Return On Investment) by using circumstantial user information. CONSTITUTION: Context consumers data is collected(402). Past, current, or future activities of a consumer are determined based on context data(404). Future advertisement chances and the acceptance of a consumer are predicted(406). An advertiser determines bid amount for displaying advertisement and transmits the determined bid amount to an advertisement system(410). One or more advertisements provided to the consumer are selected(412). The advertiser displays the selected advertisement to the consumer(414).