发明名称 |
System for optimizing trade promotion and distribution spending in fragmented markets |
摘要 |
A system for optimizing incentive-based spending parameters associated with goods provided by a manufacturer in fragmented markets includes a data collection component configured to aggregate data, and an analysis module, which applies regression analysis based on key segmentation variables. A segmentation module separates the aggregated data into final segments based on identified key segmentation variables. The analysis module applies regression analysis to each final segment to identify incentive-based spending parameters and generates response curves. A report generator provides a graphical output of the respective response curves. |
申请公布号 |
US8170907(B2) |
申请公布日期 |
2012.05.01 |
申请号 |
US20080145929 |
申请日期 |
2008.06.25 |
申请人 |
PURI NAMIT;RAGHUNATH VINAY;SEN AYAN;VENKATARAMAN SRIRAMAN B.;ACCENTURE GLOBAL SERVICES LIMITED |
发明人 |
PURI NAMIT;RAGHUNATH VINAY;SEN AYAN;VENKATARAMAN SRIRAMAN B. |
分类号 |
G06F17/50 |
主分类号 |
G06F17/50 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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