| 摘要 |
PURPOSE: A method for creasing mobile advertisement content and a receiving method thereof are provided to transmit an advertisement to a specific group, thereby increasing advertisement effects. CONSTITUTION: If an unspecified message is received, location information is obtained(S101~S103). A noun is extracted from the received message(S105). An associated keyword about the extracted noun is searched(S106). At least one of the searched associated keyword, the measured location information, and information for setting a geographic range is transmitted to an advertisement providing server. Advertisement content is received from the advertisement providing server. |
