SYSTEM AND METHOD OF TRACKING VIDEO ADVERTISEMENTS

摘要

Systems and methods of tracking multimedia content transmitted over at least one network to one or more mobile devices that may be employed to verify delivery of the multimedia content to the respective mobile devices, and to determine the perceptual quality (also referred to herein as "quality of experience" or "QoE") of the multimedia content at the respective mobile devices. The systems and methods employ content identification techniques in conjunction with objective quality measures to allow mapping of the quality of experience or QoE to specific multimedia content, which may include audio content, imagery content, textual content, and/or video content.