CONTENT PERSONALIZATION BASED ON USER INFORMATION

摘要

A particular method of content personalization based on user information includes receiving data representing an information retrieval task. The data is received at a server from a computing device associated with a user. The information retrieval task is executed to generate result information. Personalization information associated with the user that is relevant to the information retrieval task is retrieved. The personalization information associated with the user includes information associated with at least one of a genotype of the user and a phenotype of the user. The method includes modifying the result information based on the retrieved personalization information to generate personalized result information. The personalized result information is transmitted to the computing device associated with the user